Lotus Newly Re-invented Showroom in Bahrain
This new look for all Lotus showrooms is essentially meant to convey the impression that Lotus is no longer just "a UK sports car company" but a "genuine performance car player on the world stage
Lotus has built a new showroom in the capital city of Manama, Bahrain. Specifically, the new showroom is in the exclusive Moda Mall shopping complex. In a place like that, you need to make an impression and that is exactly what Lotus planned to achieve.
Lotus has only shared the one image of the new showroom but explains that the “the new Lotus retail identity is based on a design language and philosophy for Lotus retail environments worldwide that draws directly on the company’s design and engineering prowess.”
We’ll see exactly what this translates to when we see more images of the showroom, but in the meantime, we’re promised that it is “sculptural and artistic in its execution” and “captures the energy of the brand”. This new look for all Lotus showrooms is essentially meant to convey the impression that Lotus is no longer just “a UK sports car company” but a “genuine performance car player on the world stage.”
The newly unveiled Lotus Emira will be sold here and the future Lotus showrooms will also follow the Bahrain formula of looks and feels.
“Our new identity has been designed to adapt to the different markets that Lotus sells in around the world today – and will sell in tomorrow – and to reflect the cultural nuances and different consumer preferences in those markets.” Said Geoff Dowding, Lotus Sales and Aftersales Executive Director.