PHS Automotive Malaysia is the Official Distributor of Audi Cars in Malaysia
Kuala Lumpur, 1 July 2022 – PHS Automotive Malaysia (PHSAM) today announced its entry into Malaysia as the official distributor of the Audi brand. Wholly owned by European automotive specialist Porsche Holding Salzburg (PHS), PHSAM will be representing the wholesale, marketing and aftersales for the Audi brand in the country.
Leading the PHSAM team are its two Managing Directors, Erik Winter and Kurt Leitner, who also hold the Managing Director positions at sister company Volkswagen Passenger Cars Malaysia (VPCM). Together, Erik and Kurt played key roles in steering the success of the Volkswagen brand in Malaysia, including the expansion of its CKD product line-up.
“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market. Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the Company’s future planned roadmap. With the strength of our team’s experience and backed by PHS’ global expertise, we are confident of sustainable growth for the Audi brand,’’ said Erik.
The present product line-up includes a selection of sedans, sportbacks and SUVs such as the A5, A7, Q3, Q5 and Q8, and performance RS models.
Management processes are already in place, with other priorities being expanding aftersales services and strengthening the existing dealer network to achieve profitable growth. “Customer satisfaction is top of the list for us, and we recognise the importance of a strong working relationship with our dealer partners to grow and reach our targets and enhance the ownership experience for our customers,” added Kurt.
Audi cars purchased from 1st of July will also be offered with 3 years free maintenance, 5 years unlimited mileage warranty and 5 years roadside assistance.