{"id":2594,"date":"2021-09-24T15:42:50","date_gmt":"2021-09-24T07:42:50","guid":{"rendered":"https:\/\/weekendoctane.com\/?p=2594"},"modified":"2021-09-24T15:44:53","modified_gmt":"2021-09-24T07:44:53","slug":"japan-car-industry-is-time-running-out","status":"publish","type":"post","link":"https:\/\/weekendoctane.com\/japan-car-industry-is-time-running-out\/","title":{"rendered":"Japan Car Industry : Is Time Running Out?"},"content":{"rendered":"\n
A look at export data highlights a story of mild, recent decline after years of growth. While Japanese new car sales have been remarkably stable over the past decade, figures suggest that the impact of relatively high labour costs and frequently fluctuating currency swings for the yen have led to an export downswing. However, it is also true that Japan remains the world\u2019s second-largest automotive exporter after Germany and it is already seeking to rebalance its efforts, most notably with the free-trade deal agreed recently with the EU, of which the UK is not likely to be a part. <\/p>\n\n\n\n
Against the measure of Japan\u2019s historical success, these are, of course, significant problems. However, in a time of transition, they are also being faced by an industry that remains in a position coveted by almost every other nation and that has a line-up of individual marques with the resources to respond. What\u2019s more, it\u2019s still possible that the slow, cautious start into EVs.<\/p>\n\n\n\n
TOYOTA<\/strong> “Japan is an export-reliant country. Thus, carbon neutrality is tantamount to an issue of employment for Japan. Some politicians are saying that we need to turn all cars into EVs or that the manufacturing industry is an outmoded one. But I don’t think that is the case. To protect the jobs and lives of Japanese people, I think it is necessary to bring our future in line with our efforts so far.\u201d<\/p><\/blockquote>\n\n\n\n HONDA<\/strong> In its home(Japan) market, Honda was the second-biggest seller in 2018. It sold 749,000 vehicles (its N-Box kei van being a best-seller in its segment) in a market of 5.26m new cars.<\/p>\n\n\n\n
Redently, Toyota CEO Akio Toyoda, who is also the chairman of Japan\u2019s automaker association, is not happy with the Japanese government\u2019s EV-centric push for carbon neutrality. While the government aims to slash Japan\u2019s greenhouse gas emissions by 2030 and reach net carbon neutrality by 2050 by going all-EV. However, Toyota\u2019s CEO<\/a> believes the road map should take into account the reality that Japan\u2019s economic lifeblood stems from manufacturing.<\/p>\n\n\n\n
Honda sold 5.32 million cars globally, up by more than 2%. It sold 6.3m of its power products and a massive 20.24m motorcycles. On the car side, Honda\u2019s profit margin may suffer from it having only a very small presence in the global premium sector, despite its US-centred Acura brand. For example, between January and August 2019, Honda US sold near 991,000 vehicles, but Acura just 102,000 units across six nameplates.<\/p>\n\n\n\n